• Jordan Mladenov

The all new Amazon Echo Third Generation - Best Price-Quality ratio Product?

The Amazon Echo (3rd Generation) was just one of a fleet of new Echo products announced in September, at a massive Amazon launch event. With products ranging from Echo Frame smart glasses to Alexa rings, a refresh of the classic Amazon Echo may not sound as exciting – but it marks a big shake-up for the Amazon smart speaker ecosystem.

The most important thing to know is this: the new Amazon Echo is essentially the Echo 3rd generation.

Amazon Echo (2019) at Amazon for US$89.99

What do we mean by that? The Amazon Echo (3rd Gen) utilizes the same materials and parts as the Plus model, and both models are pretty indistinguishable when placing them next to each other, aside from some varying color options.

While we usually see new models and refreshes every few years – this is technically the third-generation Echo – we don’t usually see such a merging of different model identities. But it’s clear that the new Amazon Echo will be key to Amazon’s plans for the Echo range 

Price and availability

The new Amazon Echo (3rd Gen) retails for $89.99, and is available to buy now. The price is reasonable considering the numerous features that it provides,with which you can make your home devices work with the speaker.

Design and features

Describing the physical design of the Amazon Echo (3rd Gen) is easy, as we’ve seen it before in our Echo Plus review.

The new Amazon Echo uses the same physical parts, as well as the brilliant audio architecture of the Echo Plus model that previously set it apart from the standard Echo. It makes sense from a business perspective, in that Amazon can use up leftover parts and the same production line it used for the Echo Plus, though you’d be forgiven for being a little confused about what’s what.

That means the new Amazon Echo features the same cylinder shape and wraparound mesh casing, with curved edges ensuring no sharp points – or comparisons to the more industrial tin can design of the first-generation Echo.

You’ll find a power port and AUX out in the rear of the Echo, the latter meaning you can connect the Echo to a more capable speaker system if you wish – though it may slightly defeat the point of the Echo’s improved audio. If you’re simply going to plug the Echo into an AV setup, you may want the cheaper Echo Dot instead.

The uppermost side of the Echo has four inputs to choose from, consisting of two volume controls, an action button (to ‘summon’ Alexa) and a mute button to stop Alexa listening out for your commands. You don’t get the physical shut-off as in the Pure DiscovR smart speaker, but it should cut off any audio recording.

So, is anything actually new? There is a new Twilight Blue color – alongside the standard Charcoal, Heather and Sandstone – that may help the new Echo stand out if you already have one or several older models in your home.

Other than that, the only really difference with the Plus is one of functionality, in that the Amazon Echo (3rd Gen) doesn’t feature the Zigbee interface for connecting to a wider range of smart home devices beyond core partners like Philips Hue, WeMo, Belkin, or Samsung SmartThings. This was never really the killer feature of the Plus, though; the improved sound quality is really what made it stand out, and a minority of users will have come up against the need for that feature.

In a gadget market where most major manufacturers are building Alexa capability – Works With Alexa, as it’s called – into their devices, Amazon is naturally having to do less in this regard off its own back.

Smart Assistant: Alexa

What’s new with the Alexa in the new Amazon Echo is really just what’s new with Alexa in general. Amazon’s smart assistant offers the same functionality across the Echo range, meaning that new features and updates come simultaneously across all Alexa devices.

There are plenty of straightforward day-to-day uses for a voice assistant like Alexa, which responds to verbal commands and largely does without a need for physical inputs – even if you can use the Echo’s button inputs if you wish. 

Asking Alexa to turn on a radio station or music playlist – across Spotify, Tidal, Deezer, or Amazon Music – is simple and immediately responsive, while Alexa’s ability to set alarms and reminders, send announcements to other Echo devices you own, talk about the weather, or tell how you much traffic is on your commute makes this Echo (like any other) a hugely convenient personal assistant and information source.

The Alexa Skills platform is still a bit of a muddle, and most users can likely get by without delving too much into it. But for more specialized functions like quizzes, ocean and animal sounds, Song ID, or ways to find your mobile phone, Alexa will occasionally direct you to certain Skills in order to complete your request. 

he Alexa app itself can be a bit an absolute labyrinth when it comes to setting up devices, connecting an Echo to your TV, or attempting multi-room and paired stereo audio – and Alexa will usually tell you to search the app if you ask about the features. (Little tip: try not to have multiple Bluetooth devices active around you during setup.)

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However, using Alexa today also feels a lot more… human than it used to. Alexa’s voice capabilities have naturally improved after several years of extensive user data and in-house R&D, and it’s easy to feel at times that you’re having a real conversation, even if the spotted capability of the AI still rears its head pretty regularly.

Human syntax is complicated, and Alexa will often apologize for “not knowing that one” when you think you’ve given a clear command. But as long as you accept the limitations, and are willing to Google things yourself when Alexa’s failed you, you shouldn’t be left too frustrated by it.

A recent voice profile feature also means Alexa can identify who in the house is speaking to it, and cater the results to them. This is not unique to Amazon’s AI – Google Assistant and Siri do the same thing – but it speaks to the general increase in personalized voice interaction.

We did encounter some bugs with the Alexa AI interrupting itself, or repeating an answer twice over – but it was a minor issue that didn't feature in the second model we tested, and we recommend you returning the item within warranty if this happens.


The sound offered by the new Amazon Echo is on par with the Plus, as it should be given the identical parts.

We’re told by Amazon that the new Echo now boasts "the same audio architecture as Echo Plus, including neodymium drivers, 3-inch woofer and increased back volume so the bass feels stronger, and the mids and highs are clearer.”

There’s a clear improvement over the second-generation Echo, with more assertive bass creating a fuller sound, even if you don’t get a huge amount of audio detail in low- or mid-range frequencies. The strength remains high-frequency audio such as podcasts, news broadcasts, or when emitting Alexa’s own voice from the device.

One of our main complaints of the previous Amazon Echo was its poor audio quality, which was aimed largely at a clear voice for Alexa over particularly impressive sound for music or otherwise. The improved audio here is welcome, though it’s still based on (now outdated) technology from the Echo Plus. However, it’s reassuring to see the baseline audio quality for the standard Echo get a boost from what it was before.

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